Google Analytics is a free web analytics tool that was released on November 14th, 2005. Analytics is free, but only up to five million page views per month. The limit doesn't apply to AdWords users.
[[Wikipedia:List of Google services and tools#Google Analytics|Wikipedia]] defines Google Analytics as "a service offered by Google that generates detailed statistics about the visitors to a website. Its main highlight is that a webmaster can optimize his ad campaigns through Google Analytics' analysis of where the visitors came from, how long they stayed on the website, and their geographical position."
Analytics allows you to add more than one user to an account, and assign them different levels of access to the reports, such as "View Reports Only".
- Official Google Blog
- "Today we're launching Google Analytics. The same service used by dozens of Fortune 500 companies is now available to every business on the web. We’ve integrated it with AdWords, it's easier to use – and it's free."
- Matt Cutts: Gadgets, Google, and SEO
- "I just noticed that Google Analytics is live. This is a result of Urchin joining Google."
- Google Blogoscoped
- "Google – never shy to launch something every other week – introduces Google Analytics."
- Search Engine Watch
- "Google Renames Urchin Google Analytics, Makes It Free"
- "Google has untethered its March aquisition, Urchin web analytics, from its cumbersome need to charge for services rendered."
- See Google Developers Wiki for tutorials on the service.