The acquisition was completed on May 27, 2010. Apple Inc. had also expressed interest in purchasing the company the same year, but they were out-bid by Google. Prior to being acquired by Google, AdMob acquired the company AdWhirl, formerly Adrollo, which is a platform for developing advertisements in iPhone applications. AdMob offers advertising solutions for many mobile platforms, including Android, iOS, webOS, Flash Lite, Windows Phone and all standard mobile web browsers.
AdMob is one of the world's largest mobile advertising platforms and claims to serve more than 40 billion mobile banner and text ads per month across mobile Web sites and handset applications.
On May 16, 2013 Google announced a rebuild of the AdMob platform at their 2013 I/O using technology from their other platforms like AdSense with the goal in mind of helping app developers to build their business.
In 2009, AdMob was listed among The Top Ten mobiThinkers 2009.
In 2010, AdMob received a Mobile Premier Award.
In May 2010, AdMob was recognized as one of the "Hottest Silicon Valley Companies" by Lead411.